The logo consists of a frontal red column which contains the brand name, the symbol of a soaring crane, and the year of origin.

The respectable traditional emblem of a soaring crane represents the ancestral town of the family, Heshan (or Crane Hill in Mandarin). It implies Yuen Chun's constant drive for continuous improvement and their ability to 'soar' to greater heights.

On the whole, the logo utilizes Yuen Chun's corporate colours of red, white and gold, each of which has an implied value of prosperity, purity and quality, respectively. Thoughtfully designed, the logo depicts the long-standing tradition reflected in the Yuen Chun's prolific history and range of products.